The Mission of the Nobili’s brothers and their research & development team has always been the one to understand the latest market trends and to join the concept of BEAUTY to WELLNESS, NATURE to ENVIRONMENT.

Starting from this philosophy, is born the NEW LINE OF B.IO PRODUCTS, which use RAW MATERIALS derived from BOTANICAL, RENEWABLE and SUSTAINABLE SUBSTANCES. These substances, coupled with avant-garde technology, allow us to obtain highly-performing formulations.

All products contain active ingredients and vegetable fragrances derived from certified organic plants and/or flowers.

B.IO LINE was born to be a highly advanced product line. Attentive to ecology but above all to respect the well-being of everyone; trying to maintain beneficial and specific effects for each type of hair.

The attentive selection of raw materials, targeted for every line composition, allows for high performance both professional and maintenance.

Careful attention was given to the principles of nature, following the seasonality and the traditional collection systems, to obtain this high quality products.

From scientific researches come a range of formulations with active plant’s ingredients and high synergistic concentrations of essential oils, plants and flowers, avoiding the use of harmful chemicals items for our skin.

The entire B.iO line is BIODEGRADABLE to 90% and DOES NOT CONTAIN SLES, SLS, PARABENS, COLORANTS and PEG.